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book report rubric As a bonus, site members have access to a banner-ad-free version of the of ww2 site, with print-friendly pages. Book Report Graphic Organizers. The Maltese Summary! Writing a Book Report (plus a Rubric) Book Report Graphic Organizers Printouts. First, read the book. As you're reading, take notes on key information, such as the major names of the main characters, personality quirks of these characters, the Gender Changed in Choosing Musical Instruments setting, key plot twists, important events, and any other things that seem important and that you think you might want to include in your book report. The Structure of Your Report : Start your report with an cause of ww2, introductory paragraph that states the summary book's title, the author, and major cause the type of book it is (mystery, fairy tale, science fiction, western, etc.). Then write at cadbury least four to cause, five paragraphs that clearly describe the book. Each paragraph should cover one topic (for example, you should have at Changed Musical Instruments Essay least one paragraph that describes the major main character). Examples! End the report with a closing paragraph that summarizes what you learned from the cause of ww2 book and if you liked or disliked the Tragic book (and why).

Check that your grammar, spelling, and punctuation are correct. Make sure to use complete sentences and cause of ww2 write neatly! Define any technical terms that you use. Proofread your report for read my essay, errors before you hand it in -- do not hand in a rough draft. Topics to major, Include in research process steps, Your Report : When you write your report, try to cover as many of the major cause following topics as you can: Setting : Describe the to me setting or settings of the book. Note where the cause action takes place and when. Have you ever been to a place like that? Did you like it or not? Would you like to be in a place and time like that described in the book?

Main Character : Write about the Changed Musical Essay main character, including what they are like, what they look like, what they like to major of ww2, do, and research process so on. Of Ww2! Does the Gender Sterotypes in Choosing Essay character change, learn, or grow in of ww2, the story? If so, describe how and why this happens. Falcon Summary! Would you like to major cause, be friends with this character? Other Characters : List the other characters in the books and summary give some characteristics for each. Which characters did you like/dislike? : State why you liked/disliked certain characters. Major Cause! Did any of the benetton uk online characters do things that you think are wrong, noble, risky, etc? What happened at major of ww2 the beginning of the story? : How does the and The Night story start? Usually this is where the characters are introduced to us and major of ww2 the problem is stated. What happened in the middle of the story? : This is definition of partnership working usually where we find out major cause a lot about the characters and falcon the story becomes more exciting. What happened at major cause the end of the marketing story? : This is usually where the main problem in cause, the book is of motivation resolved.

What was the problem in of ww2, the story and benetton uk online how was it solved? : What was the big problem in the story, how was it solved, who solved it. and why? What did you learn from cause this story? : The best books leave the reader with a lot to think about and learn. Theme/Main Idea : What was the definition main idea or theme of the book? Some stories have a moral (like Aesop's fables), while others try to cause, teach a life lesson. Do you like this story? : Tell if you liked or disliked this story and maslow's of motivation why you did or didn't like it. Major! Citing Your References : When you write your bibliography, list all of your references.

Formats for each type of publication follows (there are different formats for different media): Book: Author(s). Title of book . Edition. Cadbury Marketing! Location of publisher: Name of Publisher, year of of ww2 publication. Uk Online! Web Site: Author(s) if appropriate. Major Of Ww2! Title of Site or web page . URL of site, date of publication (the earliest copyright year listed). Author(s) are listed last name first, first name or initials (as cited in the publication). Mix! Another format for major, Internet sources is Sterotypes Have Changed Musical Essay as follows: Last name, First name of major cause of ww2 author. Title of Page.

Name of the publisher ( in Montezuma and The Tragic examples, our case). Major Cause Of Ww2! Date the falcon summary page was created (at Enchanted Learning, this is the earliest date on the copyright notice located at cause of ww2 the bottom of each page), Date of revision (at Enchanted Learning, we do not keep track of page revisions). Some teachers also request that you include the the maltese falcon date of access; this is the date (or dates) that you went to the web page (or pages). The Following is major of ww2 a Rubric For Assessing each Part of Your Book Report : Book Reports and cadbury mix Movie Reviews: Movie Review: Write a simple movie review, describing the characters, the story, and major what you like the most and Essay examples the least about the major cause movie. A one-page printable worksheet. Benetton Uk Online! Write ten things about a book you've read (plus one thing you would like to major cause, change). A one-page printable worksheet. Write ten things about a movie (plus one thing you would like to definition, change).

Book Impressions: Triple Draw and Write. Major Cause Of Ww2! Draw three of the major characters, scenes, or ideas from a book you have read, and write about each picture. Or go to benetton, a pdf of the major of ww2 worksheet. Of Partnership Working! Story Characters: Draw and Write 3 Things. Draw three of your favorite characters in books or stories and write about each of major them.. Or go to a pdf of the worksheet. TV Characters: Draw and Write 3 Things. Theory Of Motivation! Draw three of your favorite characters in in the major cause movies or on summary, TV and major cause of ww2 write about research process steps, each of them.. Or go to a pdf of the worksheet. Books: Draw and Write 3 Things.

Draw a scene or character from three of your favorite books and write about each of them. Or go to a pdf of the major cause of ww2 worksheet. Movies: Draw and Write 3 Things. Marketing! Draw a scene or character from three of your favorite movies and write about each of them. Or go to cause of ww2, a pdf of the worksheet. Report Graphic Organizers for Book Reports and definition Movie Reviews: This story map prompts the major of ww2 student to read my essay to me, summarize the cause of ww2 beginning, middle, and end of a story. This story map prompts the student to read my essay, summarize the cause beginning, middle, and end of the maltese a story, with two extra cells for each (to list extra details).

This story map prompts the major cause student to marketing mix, summarize the major place, time, characters, problem, and cadbury marketing solution of a story. Cause! This story map prompts the read student to summarize the cause title, place, time, characters, problem, solution and moral of and The a story. This story map chart prompts the student to major cause of ww2, summarize describe the of partnership settting, the characters, the problem, two major events, and cause of ww2 the solution. This story map chart prompts the student to maslow's theory of motivation, summarize describe the major of ww2 settting, the characters, the mix problem, three major events, and the solution. This story map diagram prompts the student to summarize describe the cause of ww2 settting, the characters, the problem, two major events, and marketing research process the solution. Of Ww2! This story map diagram prompts the student to summarize describe the settting, the of partnership working characters, the problem, three major events, and the solution. This graphic organizer prompts the major student to write about the characters, setting, and read events of major cause of ww2 a story. This graphic organizer prompts the student to cadbury marketing mix, review a book, summarizing the major book and Sterotypes Have Changed in Choosing Instruments writing their opinion about the text. This graphic organizer prompts the student to review a book, summarizing the book and writing their opinion about the text. Make a book report wheel using this 2-page print-out; it consists of a base page together with a wheel that spins around.

The student fills out the parts of the book report, including: Genre, Year Published, Setting, Main Character(s), Plot - Beginning, Middle, End, Problem or Conflict, and Message or Moral of Story. When you spin the wheel, the the parts of the cause book report appear, one at Gender Essay a time. The student then answers the questions, Did you like this book? Would you recommend this book to a friend? Explain why.

Make a reading log wheel for 8 books using this 2-page print-out; it consists of of ww2 a base page together with a wheel that spins around. After putting the process steps wheel together, the major cause student follows the instructions on research, the front wheel and fills out the major cause reading log for and The Night Essay, each given genre (type of book), including: Biography, History, Science, Animals, Science Fiction/Fantasy, Fables/Myths, Any Fiction, Any Non-Fiction. For each of the major cause 8 books, the student writes: Title, Author, Number of Pages, Your Rating of the Book, Date Completed. The student then answers the questions, Which book was your favorite book (and why)? Would you recommend this book to a friend? and Which book was your least favorite book (and why)? Print 4 different bookmarks. Each bookmark is a graphic organizer on which the student can write information about the book that is being read. Definition Working! Print 3 different bookmarks.

Each long bookmark is a graphic organizer on which the student can write information about the book that is being read. This storyboard matrix gives the cause student cells in which they can illustrate the major events in working, a story in chronological order - 6 cells. This storyboard matrix gives the student cells in major cause of ww2, which they can illustrate the major events in a story in process steps, chronological order - 9 cells. Major Cause! This storyboard matrix gives the student cells in definition, which they can illustrate the major events in a story in chronological order - 12 cells. Story clock with three divisions.

Story clock with four divisions. Major Cause! Story clock with five divisions. Story clock with six divisions. A story star is the maltese summary a type of star diagram that can be used to describe the key points of a story or event, noting the 5 W's of the story: who, when, where, what, and why. Major! 5 labeled petals around a main oval. A chart with 2 columns and 5 rows, labeled: Who, When, Where, What, and Why. 5 labeled options around a central oval. 5 labeled circles around a main oval.

Book Impressions: Triple Draw and Write. Draw three of the major characters, scenes, or ideas from a book you have read, and write about each picture. Or go to marketing research process steps, a pdf of the worksheet. Books: Draw and major Write 3 Things. Marketing Process Steps! Draw a scene or character from cause of ww2 three of your favorite books and Montezuma and The Tragic Essay examples write about each of major cause them. Or go to research process, a pdf of the worksheet.

Diagrams for writing paragraphs with a topic sentence, support details, and a conclusion sentence. Use this form to write a book report, noting the book's name, author, main characters, setting, and plot summary.

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Sample Business Plan: Bob’s Rent-A-Bike. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to write a great business plan for cause of ww2 your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and the maltese falcon summary, learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to write a great business plan for your small business.

Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and cause of ww2, learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to my essay to me write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and major, learn how to write a great business plan for your small business.

Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to maslow's theory write a great business plan for cause of ww2 your small business. Bob Adams takes you through a sample business plan. Cadbury? Discover Rent a Bike's business strategy and major cause, learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to create a great business plan for read my essay your small business.

Creating a Business Plan Is Essential to Your Business. Writing a business plan is important, as it’s the foundation of any viable enterprise. Major? Your business plan should be a living and breathing document that contains your goals and your plan for reaching them. So, let’s look at a sample business plan to help you get your business started! Bob Adams, Founder. 1000 Main Street. This business plan is confidential. We will be part of the marketing process, large and growing bicycle rental industry. Our target market is summer visitors to Cape Cod, particularly central Cape Cod. We will be differentiated from competitors in that we will deliver rental bicycles directly to our customers at their motels, campsites, or summer rental residences. We are a start-up business founded as a Limited Liability Company (LLC).

At this point we have assembled a detailed operating plan, including promotional plans. We have arranged access to a station wagon to deliver bicycles and a garage to major store them in. We have started to the maltese falcon summary carefully buy used bicycles in excellent quality at very reasonable prices. We have available capital of $2,500 from the major cause of ww2, founder’s personal savings and we seek an additional $7,500 investment from outside investors in order to be able to complete the purchase of our rental fleet. What will really set us apart from the competition is that while our competitors rent bicycles from of partnership, fixed rental locations, we will deliver our bicycles directly to our customers’ motels, campsites, and summer rental residences. Inserting images into major, your business plan can help you convey your message. Another important differential is that our cost base is dramatically lower than that of definition of partnership working, our competitors.

For one, we are going to cause buy used bicycles in a very disciplined way to build our rental fleet, whereas our competitors buy new bicycles. We estimate that we can buy quality used bicycles for approximately half the cost our competitors spend for new bicycles. We will also have very little labor cost. Bob will draw a salary of just $10 per working, hour. There are other employees. Bob has ridden bicycles for many years, is handy with tools, and believes he can do most basic bicycle repairs himself. Bob is young, energetic, and willing to work 24/7 to make this business a success!

We will also have very low overhead costs. Cause Of Ww2? We will store bicycles in theory of motivation, an old garage (previously converted from an outhouse) on our family property. Bob will use the cause of ww2, family station wagon, only paying for gas, to the maltese service the major of ww2, business. Bob also has a good neighbor and friend, Harold Perethian, who runs a large bicycle wholesale business, who lends additional advice and maslow's theory of motivation, provides wholesale prices for accessories and parts. The business will require a total of $10,000 in of ww2, financing. Marketing Steps? The founder, Bob Adams, is contributing his personal savings of $2,500 and he is seeking an additional investment of $7,500. Of the major of ww2, total $10,000 in financing, approximately 75 percent will be invested in of motivation, building a rental fleet of high-quality, carefully selected and negotiated used bicycles. We expect the business to be highly profitable and for investors to potentially earn back their investment very quickly.

Over the next few summers, we expect Bob’s Rent-A-Bike to become one of the major cause of ww2, leading players in the highly profitable and growing market for of partnership bicycle rentals on cause, Cape Cod. By reinvesting part of our profits from our initial summers, we plan to expand our fleet and increase our advertising, eventually expanding our promotional activity throughout the entire area. Complete operating plan developed. Done. Initiate purchase of marketing, used bicycles. Cause? Done. Complete purchase of bicycle fleet. June 15 th . Complete delivery of flyers by bicycle to Instruments motels and campsites. Cause Of Ww2? June 20 th . Initiate rental operations. June 21 st . End of Sterotypes Musical Essay, season sale of bicycles being disposed of.

August 20 th . Last day of rental operations for season. Major Cause? September 1 st . The overall sale of bicycles and Have in Choosing Essay, related items in the U.S. in 2015 was estimated to be $6 billion, according the National Bicycle Dealers Association. However, with the average bicycle dealer deriving just 0.8 percent of their revenue from major cause of ww2, rentals, the market for bicycle rentals would be about $48 million. Although I cannot find data available for just the Cape Cod region that I will be focusing on, I can estimate it. I start with my estimated number of of partnership, bicycles available for cause of ww2 rental of about 1,300. The majority of Sterotypes Have Changed in Choosing Musical Essay, rentals are single-day rentals. For simplicity, I will assume all rentals are single-day rentals.

A good graph will always be better than a thousand words. First I will focus on the key 10-week summer season, when most rentals occur. I estimate from major of ww2, anecdotal information and limited personal observation that, including off-weather days, rental bicycles average a 40 percent utilization rate during the summer season, or in other words, are rented for an average of 28 days. Therefore, the total rental days during the summer season are 28 days per bicycle x 1,300 rental bicycles = 36,400 rental days. Then I adjust for off-season rentals. Read My Essay To Me? I estimate that 85 percent of the rentals occur during the major, summer season, so the cadbury mix, total rental days including the off-season would be 36,400/0.85 = 42,800. Then I estimate the average daily rate to be $25.

Multiplied by 42,800 rental days, I therefore estimate the cause of ww2, total current market for bicycle rentals on Cape Cod to be $25 x 42,800 = $1,070,000. Also, I believe the falcon, total possible market is larger, particularly because many rentals are an impulse decision. So every time a new rental stand is set up, I believe the market incrementally expands. Furthermore, with my introduction of bicycle rentals delivered to motels, campsites, and summer residences, the market may expand further. I believe the market for of ww2 bicycle rentals on Cape Cod is continuing to grow and is fueled by a number of favorable factors. The rail trails, old railroad lines converted into bicycle trails, are becoming increasingly well known and popular and especially important to of motivation the segment of the population that will only take on the expense of a rental bicycle if they can ride it on a dedicated bicycle trail. People are generally pursuing more healthy lifestyles, especially on vacations, and are increasingly more likely to want to bicycle on vacation. Many people are becoming increasingly discerning about the quality and type of major of ww2, bicycle that they wish to rent. There are a number of different ways you could segment the market for research process steps people seeking to cause rent bicycles. By Quality and Price. First you could segment it by marketing research process, quality and price.

At the major, highest end you have a relatively small niche, which I will call “enthusiasts.” I estimate this segment to be less than 15 percent of of partnership working, potential Cape Cod renters; they are seeking to rent a high-end premium bicycle designed for a bicycle enthusiast, not a casual rider, and are willing to cause pay a significant premium if necessary to do so. The rental market for this rider is particularly small because this kind of rider is most likely to bring his or her own bicycle on vacation on a rack on the back of the car. Next you have what I will call “the big middle.” I estimate this segment to be 60 percent of the market. The most common bicycle renter is typically above average income, is not too price conscious if he or she considers the maslow's, price to of ww2 be more or less reasonable, and expects a good-quality bicycle but not the high-end bicycle that the enthusiast would. Finally, you have what I call the mix, “price shoppers.” These are usually families or at of ww2 least couples looking to rent bicycles for more than one person and are willing to spend at least some effort shopping around to save a little money. Definition Of Partnership? I estimate this segment to cause of ww2 be roughly 25 percent of the market. I estimate the following average rental durations on maslow's theory of motivation, Cape Cod: Less than one day, usually on an hourly basis: 20 percent of rentals.

One day exactly: 60 percent of major cause, rentals. More than one day: 20 percent of rentals. By Mobile Delivery. Currently, I believe no rental firm is delivering bicycles to the customers’ location. I believe there is marketing process steps, absolutely a demand for this because people who don’t bring their bicycle on vacation also do not bring their bicycle rack and cannot easily transport bicycles in their car, and people generally don’t even consider renting a bicycle rack. Our target market is cause, people who want to have bicycles delivered to their motel, campsite, or summer residence.

Because there will be some expense in making this delivery, we will primarily focus on customers interested in renting bicycles for more than one day. Even though in my analysis of the market I estimated that only about 20 percent of Gender Changed Musical, rentals are for cause more than one day, the revenue from to me, such rentals is significantly higher. Major Cause? In fact, with the maslow's theory of motivation, price for two days usually being exactly double one day, and a week being substantially higher than two days, for example, the market for rentals of more than one day may be over 40 percent of the market in dollar terms. At this time we will not focus on major, enthusiasts because we can’t afford to buy higher-end bicycles. We will, however, try to capture some of the price-shopping market, especially because people who rent bicycles for longer periods of time may tend to be more price conscious. With our customers looking to have bicycle rentals delivered to them, and generally renting for definition working periods longer than a day, these people will be quite a bit different than the person who might rent a bicycle for an hour from a roadside stand. People renting bicycles for an hour from a roadside stand are generally young—often in their twenties—and frequently single but usually in the company of one or more friends.

People renting bicycles delivered to their motel, campsite, or summer residence and cause of ww2, renting for multiple days tend to be a couple, if not a family group. Targeting customers wanting mobile rentals for read my essay to me multiple days means that we will need a wide mix of bicycles to major cause serve full family needs. If we can’t provide a bicycle for one member of a family, we may lose the entire potential rental. So we need bicycles of all sizes and we need plenty of baby seats! The mobile rental customer is definition, not as much of an cause of ww2, impulse customer as someone renting from a roadside stand is. So having the shiniest and newest bicycles is not really going to help us get rentals. People don’t see the maslow's theory of motivation, actual bicycles until after they have agreed to rent them. Cause Of Ww2? But the bicycles need to work and work well. People who are renting bicycles for multiple days will use them a lot and will demand that they be replaced if they aren’t working right. The bicycle rental industry on is dominated by U Pedal It, Inc.

Although they have a storefront near the definition of partnership working, harbor in Hyannis, most of their rentals are from major, dozens of agent-operated locations all over Cape Cod. Other than U Pedal It, Inc., there are several bicycle rental locations on rail trails. And there are a handful of bicycle retail shops on Cape Cod that also rent bicycles. The nature of competition is focused on read my essay, location and displaying bicycles, to apparently appeal to impulse renters—those who did not necessarily plan on renting a bicycle as part of their vacation, but take a look at of ww2 the shiny outdoor bicycles lined up at rental locations and cadbury marketing, say, “Wouldn’t that be fun!” U Pedal It, Inc., appears to have gone to quite an effort to line up excellent, high-traffic locations. In addition, the several rental firms that are located on bicycle trails are basically betting their business on cause of ww2, their proximity to a great bike riding location. There does not appear to be much price competition. Of Partnership Working? Everyone offers about the same price for a standard bicycle. Major? I don’t see price mentioned on signage at rental locations or in research, advertising.

As the major, market for marketing mix bicycles rentals on cause, Cape Cod has grown, so has the competition. The popularity of the rail trails has led to of partnership working more rental locations near the rail trails. And the increased emergence of bicycle enthusiasts looking for high-end rentals has further splintered the of ww2, market and created a rental niche for high-end bike dealers. Our primary competitor is U Pedal It, Inc. I estimate they own 1,000 of the 1,300 estimated total rental bicycles available on Cape Cod. They have at summary least double if not triple the combined locations of the rest of the industry put together. Their strategy is to dominate Cape Cod by making agreements with agents, such as gas stations, motels, etc., to rent their bicycles in exchange for a percentage of the revenue. They have very carefully selected their rental agents and will negotiate the major of ww2, percentage of revenue, particularly if the location is highly successful. They rent high-quality Raleigh bicycles. Marketing Research Process Steps? They completely renew their fleet every two years or so. They are also the leading advertiser for bicycle rentals on major cause of ww2, Cape Cod.

Their strengths include their leading locations, top-quality bicycles, lots of experience, highly profitable with strong financial resources, full-time bicycle mechanics, and a year-round owner based on Cape Cod. Maslow's Theory? They also have only one type of bicycle, the very recognizable Raleigh brand, which looks great and holds up well during rentals, and because they use a single brand, their bicycles are easier to maintain. A possible weakness is that U Pedal It, Inc., is successful and so dominant that they will likely not feel the need to major respond to a small new competitor, either by trying to match new services or to match lower prices. Our primary competitor, U Pedal It, Inc., is maslow's of motivation, renting relatively new zero- to two-year-old, high-quality, brand-name Raleigh bicycles. While U Pedal It, Inc., does a fair amount of advertising, its most important promotional strategy is the shiny displays of new rental bicycles in front of the busy commercial properties of its many rental agents. Major Cause? These displays appeal not only to impulse renters but also to more contemplative renters, who are constantly reminded about the availability of the the maltese falcon summary, U Pedal It, Inc., rental locations. The clearest need I see in major, the market is for the delivery of bicycle rentals directly to motels, campsites, and summer residences. Although costs will not make this practical for very short (i.e., one-hour) rentals, it could be very cost-effective for even slightly longer rentals. Also, because most competitors, including the dominant U Pedal It, Inc., have a highly successful model largely focused on Gender Have Essay, one-day or shorter rentals, there may be additional opportunity for longer-term rentals, such as multiple day, weeklong, or even month-long rentals. Because such longer-term rentals can become rather expensive, potential renters are more likely to shop around for of ww2 a competitive price.

And U Pedal It, Inc., having a highly successful business model, would probably not feel a need to respond to a tiny, new competitor competing for just a small portion of the overall market. The biggest threat would be if a highly established player, especially the dominant U Pedal It, Inc., decided to process respond directly to Bob’s Rent-A-Bike and cause of ww2, match our delivery offer or our pricing. However, as I have outlined previously, I think this is highly unlikely because their model is Sterotypes in Choosing Instruments, highly successful and we are just gearing up for a sliver of the market. A more likely threat would be if a smaller player tried to copy our new strategy. This is possible, but I think it is unlikely, especially during the first season. Also, for an existing player with an existing location, it is a lot more work to deliver rental bicycles. Not everyone wants to work as hard as Bob Adams. Being the “new kid on the block,” I can enter the of ww2, industry with a whole fresh approach and a whole new business model, serving the unmet needs of some customers and maslow's theory of motivation, better serving the needs of others.

Unlike my competitors, I don’t have an established way of doing business. I can see how they are doing business, and I can design a new business model that both serves unmet customer needs and avoids competing directly with my competitors. I don’t have a lot of money and I don’t plan on raising very much. But I’m resourceful. I know how to get a great value buying used bicycles. I’m handy with tools and am confident I can do basic bicycle repairs myself. My mother is going to allow me to use the family station wagon for this business, as long as I pay for gas and can work around her schedule. There is an old garage, formerly an outhouse, on my family’s property where I can store bicycles.

So even though I’m probably the smallest competitor, my cost structure has got to be the major, lowest. I’m willing to work as many hours as it takes this summer, day or night, weekday or weekend, to definition of partnership working make this business succeed! My competitors’ advantages include more experience, more financial resources, better and newer bicycles, experience in advertising, excellent locations, and year-round availability on Cape Cod. My strategy is to deliver rental bicycles to my customers’ doorsteps, to cause of ww2 their motel, campsite, or summer residence. I am going to target customers who are interested in renting bicycles for of motivation two days or longer. I believe much of the longer-term, deliverable bicycle rental market will be families, so I will make an effort to major cause of ww2 build a rental fleet with bicycles for all ages and also have plenty of baby seats. I am going to be flexible in pricing for longer periods of definition, time, such as a week or a month, when the rental fee might come close to being as high as my entire purchase price for my average used bicycle. Because I am not renting bicycles on impulse from highly visible bicycle stands and customers will not see my bicycles until after they have requested a rental delivery, and because I have very limited resources, I will build a rental fleet of used bicycles instead of new ones. Major Of Ww2? I will also not limit myself to just one brand name, so that I can buy bicycles opportunistically and get the best deals possible. Research Process? Given that large quantities of my bikes will not be displayed to the public at once, it won’t matter that they don’t match and cause of ww2, that I have all kinds of different brands and falcon summary, colors. Finally, especially because I have limited finances, I am going to keep my operating costs rock bottom by using my mother’s station wagon and by using the family’s old garage for bicycle storage.

I am going to design my own advertising. My bumper sticker strategy is “mobile bike rentals.” Our service is renting bicycles. We will rent by cause, the day, by the week, or by the month. We will not rent for less than a full day, unlike most competitors, who rent by the hour as well. We will rent two types of maslow's theory of motivation, bikes only, adult bikes and children’s bikes. Major Of Ww2? Our bikes will be a wide mix of different brands that we have opportunistically purchased secondhand. All adult bikes will be ten speed or more. All adult bikes will have conventional, non-racing handlebars. Children’s bikes will be one speed.

Some will have high-rise handlebars. All bicycles will have full and working safety equipment as required by definition of partnership working, law, including reflectors and cause of ww2, an operable bell or horn. Brakes will be checked prior to each rental. All bikes will also be equipped with a basket. In addition, baby seats will be provided by advance request for theory no additional charge. These seats can be relatively easily installed and removed in order to of ww2 keep the rental fleet flexible.

We will position ourselves as the only alternative for people on Cape Cod looking to have bicycles delivered directly to summary them, be it their motel, campsite, or summer residence. We will also position ourselves as emphasizing longer-term rentals than our competitors. Unlike our competitors, we will not rent bicycles for major cause less than one day. Marketing Process Steps? We will offer lower rates on extended rentals such as for a week or longer. We will also position ourselves as family friendly, with a good variety of bicycles for major not just adults, but kids of all ages. Falcon? We will rent kids’ bikes for half the price of adult bikes. We will have a good supply of major cause, baby seats that we will provide for no additional charge. Competitive Evaluation of definition working, Products/Services.

The most important competitive metric for major us is the Gender Have Instruments Essay, availability of delivery to major of ww2 the customers’ location. This is how we will stack up: U Pedal It, Inc.: No. Bike trail–located rental competitors: No. Bicycle shop rental competitors: No. Another important competitive metric for us is the marketing mix, competitive pricing of longer-term rentals: Daily rental rates (comparable adult bicycles) U Pedal It, Inc.: $25. Bike trail–located rental competitors: $25. Bicycle shop rental competitors: $25. Weekly rental rates.

U Pedal It, Inc.: $90. Bike trail–located rental competitors: $85. Bicycle shop rental competitors: $90. This is how the cause, quality of our bikes compares: U Pedal It, Inc.: New, high quality, one brand (Raleigh) Bike trail–located rental competitors: Relatively new, good quality, one or two brands. Bicycle shop rental competitors: New, high quality, mixed brands. Bob’s Rent-A-Bike: Good working quality, but slightly used. Looking out to marketing research steps future summers, we aim first to cause grow our customer base for our current product offerings. At some point in future summers, we may begin to the maltese falcon buy new, high-quality bicycles and to standardize our fleet.

We may also test demand for major of ww2 higher-end bicycles for the enthusiast. The main marketing message we want to send is Gender Sterotypes Changed in Choosing, that, unlike our competitors, we deliver rental bikes right to the customer’s location. There are other ways that differentiate us from of ww2, our competition, such as lower rates for longer-term rentals and a little more effort to marketing be family friendly. Major Of Ww2? But what makes us stand out read my essay to me, much more clearly from our competitors is our delivery of bicycles, so that’s what we are going to overwhelmingly emphasize in our marketing. We don’t have time or money to invest in building an image. Our marketing is designed to “ring the register” with bicycle rentals today, not for building an cause of ww2, image for tomorrow. Being an all-new business and having only a 10-week summer season, we are going to immediately try and test a whole bunch of marketing alternatives. We just don’t have the time to process test one after the next sequentially. We will spend very, very little money on each alternative, until we see whether it is working. While we are willing to deliver bicycles anywhere on Cape Cod, we will give an extra emphasis to cause marketing to the maltese motels and campsites within a half hour drive of our bicycle storage facility. Within this radius we can deliver bicycles to customers more efficiently in major, terms of both time and expense.

At motels and campsites I believe we will find a concentrated audience with a higher propensity to rent bicycles than the working, general summer population. Our unique selling proposition is: “Bike rentals, delivered free!” The fine print indicates a minimum of cause, two bikes being rented for two days each to of partnership qualify for free delivery. This means that we are grossing at least $100 on each free delivery, or $25 per major cause of ww2, bicycle per day. We are the only bicycle service on Cape Cod offering delivery of theory, bicycles. Offering delivery for free makes it that much more compelling. All told, our unique selling proposition is short, valuable, and major of ww2, memorable!

Great for use in marketing campaigns! We will develop sales tactics to try to convert inbound inquiries into of partnership working, bicycle rental customers. Some of our inbound inquiries will be phone calls. Cause? We will use a six-part approach to closing phone inquiries. We will try to answer the phone immediately night or day. If we can’t answer it immediately, we will try to mix call back as soon as possible. Because Bob will often be on the road, he will take his cell phone wherever he goes, so he can always receive incoming inquiries.

We will answer the phone with an upbeat-sounding professional voice: “Bob’s Rent-A-Bike, how can I help you today?” If a prospective customer is not ready to rent at the start of the conversation, we will try to provide three good reasons why they should use Bob’s Rent-A-Bike right now. Major? We will have thought through and memorized responses to basic objections potential customers might have for my essay to me not committing to renting right now. We will try to close the sale with phrases such as, “I’d like to major of ww2 reserve bikes and delivery time for you, so we can be sure to research process steps get you in our schedule with some great bikes.” If the customer still won’t rent today, we will call them back in 24 hours and major cause, try to persuade them again to rent from us. Inbound Email Inquiries. We will respond by email, customized from read my essay, one of major cause of ww2, our basic prewritten compelling responses of why you should rent from Bob’s Rent-A-Bike.

We will also link our response to research our website. Major? If the prospect has not rented from us 24 hours later, we will email them again with a prewritten follow-up email. Our website is designed to give prospective customers all of the information they need to get comfortable making a decision to rent from us. We make it very clear and easy for the prospect to follow up with any additional questions or to line up their rental by making both our phone number and our email highly visible. Selecting an my essay, advertising medium is major, trickier for us than for many new businesses for a several reasons.

First, most of our competitors primarily attract customers on the basis of their highly visible commercial locations, including large displays of rental bicycles and signage. Our bicycles are stored in theory of motivation, a garage in a residential-zoned district, so we really need to cause make our advertising work. Second, we only have a 10-week summer season. We can’t just test one advertising campaign after the next or the summer would soon be over. We need to test several at once. Third, we have a very small advertising budget, so we need to definition of partnership find some really low-cost advertising vehicles.

The good news is that we have a very distinct strategy (mobile bicycle rentals) that really matters to many potential customers! The even better news is that we have been able to translate our powerful strategy into a compelling unique selling proposition: “Bike rentals, delivered free.” So between our strong strategy and cause, our memorable USP, we have a really good chance of marketing research, getting a decent response, even from low-budget advertising. Our website is a core component of our advertising. We will prominently display the of ww2, website address or have a link to it in all of our advertising. We will design the website primarily to “sell” a prospective customer on falcon, the idea of renting bicycles from us. We will provide all the information customers may desire, including pictures of happy customers riding our best bicycles and a frequently asked questions page.

We will also provide rates. We will make our phone number and major of ww2, email address information highly visible. The website will be just a few pages long, but it will be attractively designed and simple to navigate. We will also design the website to theory optimize search engine results placement. We will go out to every campsite and motel and coffee shop within a 30-minute drive of our house and plaster every bulletin board with an advertising flyer. We will leave small handout flyers at motels.

We will talk up our service with motel and campsite owners, so they can recommend it to their customers. Bob will ride his bicycle to visit them, to increase impact and recall. Tourist Guide Advertising. We will test a very small ad in one of the small tourist booklets distributed all over Cape Cod. The advertising is one of the more expensive things we will do, but we will keep the first ad very, very small until we see that it is working. Local Newspaper Advertising. We will test a small ad in the local weekly newspaper.

We will aim this more for longer-term renters. Search Engine Advertising. We will run several very short tests for keyword advertising. We will test several different keywords, and a couple of different landing pages. Our unique selling proposition, “Bicycle rentals, delivered free,” is our everyday promotional offer. Beyond our media advertising, including our search engine advertising, we will start with an additional offer: “Reserve your rental now and get an additional $10 discount.” While this may sound like an of ww2, overly generous offer, especially given our free delivery, our rentals would still be highly profitable. We could always later discontinue the offer if we are getting too much business. On the other hand, if a particular advertising media is not responding in our first test with this extra $10 discount, then we can feel more confident in immediately dropping it. Additionally, if rentals are running below plan, we may discount prices further during the process of phone inquiries, especially for longer-term rentals.

Our primary publicity vehicle will be social media. We will aggressively promote our visibility on social media; encourage friends, customers, potential customers, and key local businesspeople to follow us; and maslow's theory, update our information regularly. We will also send a start-of-season press release to all major websites and major of ww2, print vehicles everywhere on Cape Cod. Bob will offer to do talk show interviews on Gender Changed Musical, local Cape Cod radio and major cause of ww2, cable TV stations on the joys of bicycling on cadbury marketing mix, Cape Cod, liberally referencing Bob’s Rent-A-Bike. Instead of of ww2, passing out a traditional business card that largely features his name, Bob will pass out to Gender Sterotypes Changed in Choosing every single person he sees all summer long a Bob’s Rent-A-Bike business card–shaped advertising piece that offers a special “Friends and family $10 discount on major, your next bicycle rental.” Bob will attend the definition of partnership, local chamber of commerce trade show held at the beginning of the major of ww2, season. He will talk up Bob’s Rent-A-Bike, especially with motel and campsite owners who may refer their customers. He will also give them promotional flyers. The key person is founder Bob Adams. Bob is nineteen years old and is completing his freshman year at definition working Carleton College.

He is a graduate of Phillips Exeter Academy. Cause? Bob’s previous summer jobs include working as a rodman for read Savery Engineering, as a dishwasher for major Howard Johnson restaurants, and definition of partnership, as a busboy for major of ww2 Stage Coach Grill. Bob has ridden bicycles for years, is handy with tools, and is ready to work 24/7 to make Bob’s Rent-A-Bike a success. Other than Bob, the read to me, only other person that will work for Bob’s Rent-A-Bike will be Bob’s twelve-year-old brother, Jim, who will just work a few hours as needed. Jim will answer the phone if Bob is not available and help clean and maintain the of ww2, bicycles. Jim is willing to cadbury marketing mix work for a very, very modest wage. To provide extra motivation for his younger brother Jim and to offset the very, very modest wage he will receive, Bob will let Jim use a different Bob’s Rent-A-Bike bicycle of his choice each week, provided it is major cause of ww2, not needed for cadbury marketing rental purposes. Bob will deliver rental bicycles to cause of ww2 customers using his mother’s station wagon. Bob has agreed to reimburse her for of motivation gas and try not to major of ww2 beat up the car too much.

He also has a large bicycle rack to mount behind the car, and has been practicing carrying bicycles on the roof as well. Read? Bob feels he can carry as many as 12 adult bicycles in cause, one trip. Especially because our bicycles are secondhand, we will not hesitate to replace a bicycle rental with another bicycle if the customer has an read, operating problem or complains about the quality of the bicycle. We aim to major of ww2 have a rental fleet of 50 bicycles. We view our business as a high-touch personal service business and will endeavor to make every single interaction with our customers from initial inquiry to final bicycle pickup a positive one.

We have carefully thought through this process from the customer’s perspective. Our first customer contact, be it via telephone, our website, or our advertising, will look professional as well as friendly and welcoming. We will continue interacting with our customers in a “high touch” warm and friendly way throughout the entire process. As much as possible we will answer our phone with a live human voice and read my essay to me, respond to email inquiries promptly. Because we expect our customers to have a very positive experience with us, we will also ask our customers for referrals and ask them to follow us on social media. In keeping with our low overhead, we will operate out major, of an old garage on our family property that was converted from an outhouse. It is a small, single-car garage and not all bicycles will fit parked in the garage at once. My Essay? However, we intend to purchase bicycle hooks that we can screw into major cause, the old beams in the ceiling of the garage and hang bicycles from, saving huge amounts of space and allowing us to get all 50 bikes into the garage. Copyright 2017 BusinessTown, LLC - All Rights Reserved.

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Free International Relations and Politics essays. Ryan Air is known as a budget airline which can afford to charge lower fares due to major cause of ww2, the lower cost of operations. Budget airlines are unlike other airlines as they have a limited service and charge for extra items such as baggage, seat allocation, food, etc. Ryan Air is a budget airline which only flies passengers on routes between Ireland, UK and most of Europe. Ryan Air employs around 5290 people while its headquarters are based in Dublin Ireland.

They are one of the biggest budget airlines in the world. They were also one of the marketing mix first airlines in the world to start making a profit based on of ww2, their low cost model. A lot of people fly on Ryan Air mainly because the cost of flying is lower and they can save more money. Some people are not fussed about the services offered on a plane and just want to my essay to me, reach their destination. This is where Ryan Air has been the most successful.

Ryanair' strengths are in major cause the fact that it was the first European Budget airline to begin operations. They started off with only 57 staff and one plane in 1985. This led to bigger opportunities and they managed to expand their staff and gain more passengers in maslow's theory the longer run. They know fly to around 1100 plus routes to over 153 destinations. Cause Of Ww2! They have 232 planes in service to help them fly their passengers. Maslow's Of Motivation! Ryan Air has a staff of around 7000 people and is expected to fly around 73 million passengers this year. Ryanair made a loss of 11 million Euros in the third quarter of the year. However the loss was quite small compared to the number of budget airlines going out of business which would only lead to major cause of ww2, more market opportunities for RyanAir. It will be easier to determine the standing of the company through a micro environmental analysis which will determine the strengths, weaknesses, opportunities and threats faced by them.

Low Cost of Operations. The biggest strength of the airline is the fact that it provides proper flights from one point to another instead of cadbury marketing mix routing them through a central hub. This is beneficial to them because it does not entail extra costs. Most of the routes on Ryanair utilise smaller airports such as Stansted Airport in London, and various other smaller regional airports. The strategy of using regional or smaller airports is the fact that they are less prone to face congestion. This in turn leads to lower airport costs, higher rate of flight departures and cause of ww2, more facilities at airports. Ryanair is able to afford the falcon costs of flying passengers on short haul flights and major cause, charge them lower fares as they don't have to provide in-flight entertainment or meals. Their operating strategy is to go for short haul flights as they don't have to provide any additional services which will eat into marketing, their revenue stream. They save money by major cause of ww2, flying from point to definition of partnership, point as they don't have to pay for services such as transit or baggage transfer. Ryanair had the highest measured turnaround time of 25 minutes as compared to other major airlines.

This is the reason why they have made higher revenues than other airlines. Ryanair has one of the biggest fleet of aircraft for a small budge carrier. They have around 232 aircraft which are all Boeing 737-800 aircraft. They can easily carry around nearly 200 passengers per aircraft. Ryanair uses the major cause of ww2 same type of aircraft for all its operations simply because it lowers of the costs by having spare parts and maintenance for cadbury marketing, only type of aircraft. They do not have to get additional equipment required for servicing other types of aircraft nor do they have to hire engineers for that particular purpose.

They can easily rotate the major cause staff they have to do the to me maintenance and personnel work. Ryanair operates around 1100 routes throughout Europe, UK, Ireland and some holiday destinations such as Morocco. They have one of the highest market shares in the market mainly due to all those routes and all the passengers who fly on it. Ryanair has been facing a lot of growth but then their profit margins are not the same as they were when they started out. Cause! The numbers have been decreasing from the mid 2000s mainly due to the fuel prices and the eventual fallout of the Global recession. The costs of operations went higher because of these factors. It has been criticised for not being able to control its cost strategy. Gender In Choosing Essay! They need to do something about of ww2, it as it will affect them in cadbury mix the longer term period. Major Cause Of Ww2! They have also faced a fluctuation in their cash flow which does not bode well for the company.

They have faced a lot of of motivation criticism over the fact that they charge for everything extra on the flight. Customers have to pay super high charges when it comes to in-flight snacks. It was also criticised for making physically challenged passengers pay for major cause, wheelchair support which they should be entitled to in the first place due to Gender Sterotypes Changed Musical Essay, their disability. They have also proposed a charge where customers would have to pay a pound to use the toilet each time on a flight. One of the other drawbacks on travelling on Ryanair is the fact that it has very little legroom. Major Cause! It can prove to marketing research, be quite uncomfortable for a number of them when they are travelling. They also charge extra if the baggage goes overweight.

Ryanair will be able to capitalise on the fact that the EU is slowly expanding. They are already flying to of ww2, a number of routes in Europe and will be able to fly to a large number of routes if more countries become part of the EU. Theory! There will always be the of ww2 need for airline travel as people would like to maslow's theory, travel abroad during their holiday breaks. the industry is poised to grow even if the of ww2 revenues fall. Opportunity to read, gain more customers. The Global Recession has affected airline travel in a big way. Consumers and corporate companies have been looking into saving money in various ways. It is cause a good opportunity for them to reach out to those customers who have never travelled on cadbury marketing, a budget airline but are looking forward to making savings. Oil prices can prove to be a big threat for RyanAir as they are a budget airline.

It has already affected bigger carriers such as BA, KLM, etc. Fuel prices have the tendency to go up and this can affect how the airline can make profits. Of Ww2! If fuel prices go up either the prices of travelling go up or the airline has to suffer from marketing mix, a lower profit margin. Ryanair is the biggest budget airline but it still has to face a lot of competition from other budget airlines. The recession has made the market place tighter and all airlines are fighting to gain a share of the market. Major! There is the maltese always the major possibility that some carriers may reduce to lowering their rates which can lead to a price war. A price war is harmful for everyone as it can affect the earnings of an airline.

There are certain factors which affect the way Ryan Air is affected in the vast macro environment. A number of European Governments give a more favourable treatment to cadbury marketing mix, their own national airlines in order to protect their economy. Some governments impose tough conditions on them to benefit their local carriers and economy. Of Ww2! Ryanair can also feel the heat from the read my essay to me ever changing aviation policies implemented. They also have to major of ww2, contend with the Green tax imposed by the government to combat carbon emissions.

The added threat of bombings has brought upon the need to have extra security for the benefit of passengers. Ryan air has to deal with the fluctuating fuel prices which can be a headache for cadbury marketing, them in the longer term. The fuel prices are something they are unable to avoid and that is one reason why they are bound to pass on major, the buck to their customers by passing on the costs to them. Theory Of Motivation! There are also the factors of the Euro and Pound fluctuation which can cause cash flow problems. The recession has also caused them to of ww2, find areas to cut costs and that is falcon why they have reduced or cut back on benefits for of ww2, their staff. This can have a long term bad effect on the morale of the company. There are a large number of my essay customers who find Ryanair to be a feasible solution for their travel needs due to the low cost involved with it.

A majority of their customer base is from the EU have moved to the urban areas from major cause, rural areas and have found new financial freedom. They are the sort of customers who want to travel around but at a reasonable cost. Ryanair can favour from innovations in technology where new generation aircraft are more fuel efficient, produce less noise and are less prone to cadbury marketing mix, polluting the environment. This will make it easier for them to run their operations at a lower cost while keeping the environment safe. Ryanair has used technology to cut costs by using e-ticketing, allowing people to check in online and to of ww2, promote its products online. The environmental factor affects RyanAir as they have to do their bit to reduce carbon emissions. The EU has made it mandatory for airlines to reduce their carbon footprint and Sterotypes Changed in Choosing Musical Instruments Essay, find a way for airlines to cause, come up with ways to deal with it.

The airline industry is one of the most regulated industries in the world. Cadbury Marketing! RyanAir has to major, adapt to the ever-changing rules and regulations imposed on to them by the law. They have also gotten into trouble mainly due to misleading advertisements in the media. They gave cheap prices in their ads but the Changed Instruments prices were without tax and other charges. RyanAir has an exclusive fleet of Boeing aircraft. This gives Boeing a lot of bargaining power over Ryan Air. The cost of switching from one provider to cause, the other is not easy because costs a lot of resources to train the pilots, engineers and of motivation, mechanics if they were to ever switch to a rival company. They are also at the mercy of oil suppliers who dictate the prices of oil. They have to cause of ww2, buy oil at the prices they quote and there is no way out of that.

RyanAir is also at the mercy of bigger airports as they can dictate higher charges due to the amount of traffic they receive. RyanAir is unable to avoid some of these airports as they might be the only hub which can handle their type of aircraft. Customers are the main draw for definition of partnership working, the airline as it won't generate any profits unless there are any customers. Customers are always looking for the perfect bargain and will not pay a higher cost. Cause Of Ww2! It is easy for them to find a cheaper fare if they are unable to get the right rate from ryanair. Sterotypes Have Changed! There are plenty of of ww2 fare comparison websites on the internet which will allow them to find a better price if they don't get what they want. This is one reason why customers are not loyal and will always go where they get a good rate. It is not easy for of partnership working, new airlines to make an entry in the market as the airline industry has become really saturated. It requires a very high investment from a company to start an airline. Cause Of Ww2! The organization should be able to bear the losses which can be made while starting a budget airline. Then there is the factor to take in that it is not easy to theory of motivation, find the right slots at certain airports because some airlines already have a presence there.

They also have to contend with the fact that they it is not easy getting flight routes nor is it easy to find a good place to set up base. Recession has ensured the fact that customers are very fickle with their money. They will go for the best option possible for them. Ryanair is a budget airline and people use it for necessity and not for the reason that they are loyal to the brand. They can always opt for other options such as the train, ferry or cars to go to other countries if they don't want to travel by plane. The other modes of transport make it easier for them to have alternates. There are a lot of rivals in the budget airline market as they all want a share. Ryanair has to deal with rivals such as Easyjet and AerLingus for a share of the market. These rivals do not compete with each other on the same routes as they know that competition will bring more problems such as lowering of margins and lower profits. they also have to contend with airlines forming strategic alliances so that they can combine resources to fight RyanAir. Ryanair has kept their primary bases at Stansted and major cause of ww2, Dublin while they operate a further 16 other basesi n Europe. They are able to make higher profits as they use lesser congested airports which are further away from the city.

Ryanair makes its profits mainly by charging for extra services. Definition Of Partnership! They only have one type of aircraft and save plenty on training costs. They also have a centralized form of management where all managers report directly to the upper management. They can easily make savings by making their employees sleep at major their bases instead of sending them to costly hotels. It allows them to make long term savings. They plan their schedule in the maltese falcon summary such a manner that their employees get 3 days off while they work the cause of ww2 other 4 days. ? Technological development - Ryanair was one of the first firms to the maltese summary, introduce online booking and therefore was able to reduce their costs.

They also introduced a self-check in major service which enables the of partnership passengers to check-in and therefore reduces the major of ww2 staff needed and also costs. They also have also got the youngest fleet in the EU which they have done in order to reduce their costs by using newer aeroplanes. They are also less costly as they do not need as many repairs. ? Procurement - as Ryanair do not produce any products, they only provide a service; they therefore outsource the material they need. They have to buy fuel and equipment as well as leasing their planes. ? Inbound logistics - outsourcing of handling services (cleaning services, food, medical services and security/safety) it is very common for marketing, a business to outsource these elements. ? Operations - they have to check all the planes and equipment before setting off, this is done by the pilots.

Uses not very congested airports and cause, only make point to point trips. ? Marketing and sales - they have the biggest website in Europe, advertisements in the tube and large advertising boards in the airport. They also try to increase sales by selling the products in flight; they sell duty-free products as well as food and drinks. They tried to introduce entertainment onto marketing, the flights that you had to pay for however this was unsuccessful as people were not willing to pay due to them being short-haul journeys. They also encouraged you to major cause, buy the hotel package as well which includes hotel reserves, car renting, travel insurance and transport. ? Service - try to keep fleet up to marketing mix, date. Their staff has to go on courses once a year to improve their knowledge and make sure they know all the new regulation. ? Margin - in 2006 Ryanair was the most profitable airline in the world on major of ww2, the basis of its operating and net profit margins, on Sterotypes Changed Musical, a per-airline and per-passenger basis.

Ryanair is major of ww2 one of the biggest budget airlines in Europe. They face a lot of competition from airlines such as easyjet, BMI baby and cadbury mix, Thomson. Major Cause! They all have fierce competition when it comes to marketing research process, the airline industry. Ryanair has a better footing in the industry due to its aggressive pricing and extensive routes it flies. Cause Of Ww2! They have a better relationship with most of the read airport operators as they get a better deal than the other airlines. RyanAir used to have a fleet of used aircraft as compared to Easyjet. However they changed their strategy and bought new aircraft. Ryanair has a huge network while Easyjet has a huge frequency of flights. The difference between the two is that Ryanair goes for smaller and lesser known airports while Easyjet operates from big airports. However the cost of operating from cause, bigger airports has an effect on the prices of Easyjet which makes their prices higher than Ryanair.

Ryanair targets leisure passengers while easyjet targets business passengers to make up for their overheads as they are the ones who travel more often. However ryanair does not face any congestion as flights take off on time and the turnaround is maslow's of motivation faster but then easyjet is able to target those customers who want to travel from major airports as they don't have to travel too far. Easyjet has a far superior customer service as compared to major, Ryan air. Operating in the most competitive marketplace especially European airline industry, Ryanair is faced with the inevitable threat of stiff competition. For a company to succeed in global competition there is a continuous plan to develop new products with higher quality than its competitors. Marketing! New product and major, new business development must be highly effective and efficient, however that alone will not ensure its competitiveness. The expansion of its operations to other areas means adjusting to the trade policies and political problems of the locality. The dynamic needs and demands of customers served to be a challenge to the management. Furthermore, consumer behaviour and satisfaction with regards to the product/service procurement is theory also a risk. If the company will continue to be a vertically integrated corporation, the company may fail in terms of management ability. The division of the cause company may tend to have internal complexity.

Additionally, fast paced technological advancement may be a threat to Ryanair as a whole. In terms of the competitors, the company should be able to maslow's, provide unique and more technologically advanced services to be able to survive in major cause of ww2 the competition in the world airline industry. Ryanair is one of the leading budget airlines in the world mainly because it has a great cost reduction strategy. They also utilise Porter's Generic strategies which separates them from their competition by giving them an edge. Cost leadership is when an organization sums up its activities in such a manner that they come up with the lowest costs within the industry. Ryanair is cheaper than the of motivation competition as they have the lowest fares on the market. their main strategy is based on cost leadership and it is the reason why they are the top budget airline in the world. Differentiation and Focus-Differentiation Policy. The differentiation strategy involves an organization offering a product which is unique and superior to the one offered by its competitors. They can also charge a good price for major cause, that product if their customers are up for it. The Focus-Differentiation policy is working such where an organization bases its strategy around a targeted segment of a market.

They make products or services for that particular segment which they know very well. The differentiation policy is to make sure that their services are at the lowest cost and the customer only pays more for what he/she wants. In this way the customer does not have to pay a huge price for an airline ticket and only pays for what he/she wants. This is linked in a way to the focus-differentiation policy where Ryanair is targeting the cross section of people who can't afford to pay the cause of ww2 price of a normal airline ticket. The Bowman strategy clock is a strategic model which takes a look at my essay to me the competitive position of an major cause of ww2 organization in Have in Choosing contrast to its rivals. Cause Of Ww2! It has eight options which are: Low Price/Low Added Value (This is the option which is Gender Sterotypes Changed in Choosing Instruments targeted towards a particular segment) Low Price (there is cause always the possibility that the organization will suffer from lower profit margins and a price war if it wants to be the cost leader) Hybrid (The costs are low and there is reinvestment in low price and differentiation) Differentiation (this option comes with a price premium and without a price premium) Focussed Differentiation ( this option adds value to cadbury mix, a targeted segment and can command a higher price) Increased price/standard (this option works if the competitors are not afraid of losing their market share to competitors and major of ww2, it brings higher profit margins) Increased price/low values ( This option would only work if the organization has a monopoly in the market) Low Value/Standard Price (This option indicates the loss of market share) It is cadbury not easy to major cause, find a place for Ryanair within the Bowman Strategy Clock because it has undergone a number of changes throughout the years.

There have been fluctuations in maslow's its position so it is not a simple task to major cause, place it in the right position. Ryanair is able to offer lower prices and are far ahead of the competition in the current market. They are focussed on offering the lowest price as they cater to a focused segment of the the maltese falcon market. Ryan Air has made a lot of profits in the past but it had to keep prices low at the risk of lower profit margins so that it could be the cost leader. They also offer other services at major a charge. In this way Ryanair is utilising options 1 to 5 in the Bowman Strategy Clock in order to achieve their goals. Their strategy of keeping prices low despite the recession in the market, high oil prices and competition are keeping them afloat and the undisputed market leader. The survival of an airline all depends on their long term strategy. Ryanair is one of those airlines who have been able to my essay, stay afloat despite the economic doom cloud which has cut down the economic activities around the world.

They are making a big mistake of ignoring the major cause of ww2 welfare of their staff that is responsible for the success of the airline. It has been proven time and time again if the marketing steps organization treats its employees well it will be stronger in the longer run and give a good competitive edge. Ryanair needs to major of ww2, come up with a better human resource strategy of taking care of cadbury its employees. It can prove to be dangerous in the longer run if they lose key members of their staff to other airlines who can offer them better benefits than Ryanair. It is good to cut costs but not at major the expense of the welfare of cadbury marketing mix its staff. Ryanair also needs to come up with a better marketing plan so that they can compete with other airlines in the market. They are in a comfortable position in the market due to the fact that they offer the lowest prices in the market.

It has been proven that no company stays at the top forever and they can always go down. It would be advisable to come up with a strategy where they can keep up with their rivals and offer better incentives to major, their customers. It is always a good idea to keep reinventing marketing strategies as new ideas are always well received. They will be able to target more people and falcon summary, generate more revenue. Ryanair needs to focus on cause of ww2, its core needs and focus on to me, its strengths. They already outsource a number of their services to third parties. It is a good idea to major of ww2, outsource even more of read my essay to me their services to cause, other companies so that they can focus on building on my essay, their core strengths. Their problem is that they do not focus on the needs of the cause customers enough as they are not a proper airline. Passengers still feel that the airline should treat them like human beings and not like cattle. They should have a proper quality management system which would ensure that their services can satisfy all their clients and customers.

Their policy of using regional airports and airports such as Stansted were a good strategy of lowering costs. However this will only work well for those people who are not based in densely populated areas. It would make more sense for them to shift base to definition working, either Heathrow or Gatwick just like Easyjet for a certain number of routes. It will give them more access to those Business Customers who use EasyJet to travel on major of ww2, a number of routes. The lower prices strategy has put them on top and read to me, their move to add charges for using the toilet will only major cause of ww2, make their customers even more upset. Falcon! This will make it easier for their competitors to sweep in major cause and erode their customer base.

It would be a good idea not to implement the pay as you go toilet rule on their routes as it will only turn passengers off especially the read my essay elderly, people with young infants and people who generally need to of ww2, use the toilet. If this essay isn't quite what you're looking for, why not order your own custom International Relations and Politics essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. Each of us is qualified to my essay, a high level in our area of cause expertise, and we can write you a fully researched, fully referenced complete original answer to research process, your essay question. Major Cause Of Ww2! Just complete our simple order form and you could have your customised International Relations and Politics work in your email box, in as little as 3 hours. This International Relations and Politics essay was submitted to us by falcon summary, a student in order to help you with your studies.

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Can iWork on major, the iPad really compare to a Mac? Apple's iPad is vastly different than a Mac running OS X, so how does its office productivity suite compare when used on both of my essay these platforms? Apple offers versions of its iWork suite (Pages, Keynote, Numbers) for both the Mac OS and iOS platforms, and given that the major cause of ww2, new school year is right around the corner, students might be weighing the options for creating and managing projects using either iPads or Macs. While having been a fan of Apple's iWork suite in OS X since its debut and enjoy having the apps available for other platforms, I have been somewhat skeptical of using the marketing, iPad or iPhone to cause of ww2, write a full report, a formatted resume, or managing calculations in a spreadsheet. Being a touch-only device, I've considered the iPad in large part as a viewing tool where you can look up information and browse through it, rather than buckling down and creating intricate and detailed content, especially with regard to office-related tasks. While Apple's touch-based input panels in iOS have made entering strings of text relatively easy, and cadbury marketing mix along with gestures it provides a unique approach to drawing and major cause of ww2 arranging objects in applications, the question does arise as to whether this approach is adequate for more-detailed work such as word processing, presentations, and spreadsheets. Overall the differences between Pages, Numbers, and Keynote on both platforms is in marketing process steps, the capabilities of the two platforms, and herein lies the main determination of what will suit the end user's needs.

When using iWork on the iPad, for the most part the iOS' limitations are a bit of a drawback when it comes to many office-related tasks, but Apple does make the best of these and offers at least usable approaches. While it is cause of ww2, easy to simply focus on the individual program when looking at word-processing and spreadsheet management, the computing environment as a whole does play a very important role, and there are three significant drawbacks to the iOS platform for these purposes. Many times when composing documents you may have other programs open that you need to quickly reference, so multitasking capabilities are almost a requirement, and here is Gender Sterotypes Changed Essay, where iOS hits its first major hurdle. Since iOS apps are full-screen, you cannot have a Web browser and major cause file browser open on the same screen to help organize ideas and cadbury marketing content with the cause of ww2, immediacy of a simple glance. You also cannot have multiple documents open in the same iWork application, so when putting together complex ideas you must constantly switch from marketing one full-screen view to the next, and this can be a bit tiresome. iOS does offer multiple keyboards for cause of ww2 access to different characters, but it would be nice to have these and other characters more readily available. Screenshot by definition Topher Kessler/CNET. The second limitation is input options. These days people are quite proficient at touch-typing, and Apple provides full keyboard layouts and split layouts that may be comfortable for major some and will largely suffice for entering text; however, there are two missing features that do affect office-related tasks: quick cursor management and access to special characters.

In word processing, people often need to quickly select parts of words, full words, whole lines, or paragraphs, or precisely place their cursors within these areas to make appropriate edits. To Me! While Apple's touch-based inputs can do this, it takes extra steps to tap-select items, and then drag the selection limits, and these options pale in comparison to the precision and speed of either a mouse or primarily arrow keys combined with modifiers (Shift, Command, Control, etc.). Major Of Ww2! One way for Apple to implement this would be to have an Gender Have Changed Essay, additional input panel containing arrow and modifier buttons to allow quick cursor management for selecting and moving items, but this is currently not available. With regard to special characters, while the major of ww2, iOS key trays provide access to most language-specific characters, it does not have default easy access to falcon, special characters including, for instance, a degree symbol and major cause of ww2 math symbols, among others. Unicode fonts offer a plethora of math, currency, arrow, music, and other technical symbols that can be exceptionally useful in Gender Have Instruments, word processing. While these are available in OS X using the system-wide Character Viewer panel, this option is limited in iOS. You can add new international keyboards in the iOS preferences that may include some of these desired characters, but this is major cause, not the same as a full character palette and also sometimes requires activating multiple keyboards to have the desired characters. The last hurdle in iOS is its document management options.

Apple's integration of iCloud makes synchronization of changes between devices a breeze; however, whether you use iCloud or store documents locally, Apple allows you to only organize documents in folders that are one level deep. If you are managing a few documents then this organization can be useful, but in read, environments like schools where one might have multiple classes each with different projects, the inability to cause, create subfolders for these projects might result in the maltese falcon summary, a bit of a cluttered organization. I contacted Apple regarding some of these limitations asking for alternative approaches and wondering about the potential for improving them, but Apple understandably could not comment on major cause of ww2, future directions of the program. Despite these inherent limitations to the iOS platform, Apple has found ways to make Pages, Keynote, and Numbers on iOS be useful and in some cases meet or even surpass the capabilities of their Mac counterparts. Pages in iOS is best described as an maslow's theory, enhanced version of TextEdit for OS X. It offers a simple approach to the page layout and quick options for adjusting the font, font size, text style, justification, and major cause of ww2 indentations. Cadbury Marketing! As with other iWork on iOS programs, Pages has object management buttons at the top-right of the program where you can access formatting details for text like lists, styles, and columns.

These options are also contextual, so if you select an image it will provide details like rotation, shadows, and outlines. As a result, when managing the visual aspects of a Pages document, the iPad is a nice tool to have; however, the lack of cause of ww2 a direct cursor management option like arrow keys means text management itself is not as fast as can be done on Gender Have Changed Musical Essay, a Mac. Major! With practice you can get relatively speedy at selecting and moving text around, but for those used to a keyboard, the research process, arrow keys and combinations of major cause modifiers such as the Shift, Command, and Option keys are invaluable options when organizing ideas and document structure. Overall, while Pages on iOS is fun and can be used with iCloud to view and add basic edits to Pages documents created elsewhere, for read my essay to me true word-processing speed and detailed text organization, your best bet is to primarily use Pages on the Mac OS. When it comes to making presentations, unlike Pages where the iOS input options can be a burden to the workflow, presentation creation may benefit from the touch-based input. Even though as with Pages the lack of arrow key inputs makes managing text and aligning objects a bit harder to do, one thing it does do is dissuade people from resorting to presentations of endless bullet points. The touch-based input almost encourages you to major of ww2, make more-visual presentations by drawing objects and mix arranging graphs and pictures instead of resorting to text fields. One issue with Keynote that is more of cause of ww2 a desired enhancement than a drawback is its lack of ability to control or run presentations on a nearby Mac, and summary instead requires you to major of ww2, either connect the iPad to maslow's theory of motivation, an AirPlay device, use a video adapter, or transfer the presentation to major of ww2, a Mac that is attached to my essay, a projector. Unfortunately in many cases, the latter is the only available option (especially in schools), and having a Bonjour-like feature where Keynote on major cause of ww2, iOS could detect a Mac running Keynote and then request to use it for research process steps running a presentation (similar to how one can request Screen Sharing in iChat or Messages), would make the iPad far more useful for running presentations rather than simply creating them. Overall Keynote in iOS can be used to create rich presentations that are on par with those made in OS X. While the major of ww2, lack of multitasking prevents the use of some shortcuts like drag and drop, the program can be used very well either independently or in conjunction with Keynote on the Mac OS to make well-done presentations. The main benefit it brings to the table is the definition, touch-based input opening doors to making richer and more attractive presentations rather than just typing in text.

The last program in the iWork suite is major cause of ww2, Numbers, and while the previous two programs either worked well or had some limitations with the theory of motivation, touch-based input, Numbers on iOS came as a surprise in that it was an amazing program to use on major cause of ww2, the iPad. Spreadsheets for the most part do not require much (if any) text management and instead content is managed through selecting cells, entering data, and definition managing formulas. For these purposes the touch-based input in iOS seemed to excel and truly fit the workflow. Data in spreadsheets is inherently object-based, either as whole tables or as individual cells within them, and major cause of ww2 as such most tasks for spreadsheets are inherently built around selecting these objects and apply changes to them. Summary! In Numbers, creating a table is as easy as tapping a button and then resizing it accordingly, and then double-tapping a cell brings up a unique entry panel, which, like a fancy calculator, offers options for entering data as text, time, general numbers, or as functions. From this panel, entering text or assembling the cause, desired calculations by tapping and dragging is exceptionally simple, intuitive, and fits the classic paradigm of using a spreadsheet.

Oddly, unlike Pages and marketing research process steps Keynote, Apple's inclusion of this unique input panel is what makes Numbers flow so nicely. Had Apple relied solely on the standard input panels as it does for cause Pages and Keynote then managing data entry in the spreadsheets would be as cumbersome as managing text. However, this panel offers quick access to the functions needed to manage data in the spreadsheet. Two of the options in this panel are a couple of Next buttons that move the spreadsheet cell focus to research process, the right or down to a new line, very similar to what arrow key inputs in iOS might provide, and outline how well Pages, Keynote, and perhaps iOS in general would benefit from them. The Forms feature in Numbers for major iOS is especially useful, and process can easily interface with most tables to supply a quick way to enter data in your spreadsheet. Unfortunately this feature is not supported in OS X. Screenshot by cause of ww2 Topher Kessler/CNET.

Even though creating tables and marketing process entering data is simple and straightforward, Numbers for iOS does have one feature that stands out in its utility: its entry forms for managing spreadsheet data. People often use spreadsheets to manage database-like information such as a row representing a person and columns detailing aspects about that person such as name, age, height, gender, and other items. While you can enter this data in the standard spreadsheet view, this approach can be a bit of a burden. To tackle this, Apple has introduced a new Forms view where you can select a table and create a quick entry form for it that appears in major cause, a separate sheet tab and contains fields for the various columns in your table. Using Forms, you can essentially turn Numbers for my essay to me iOS into a simple database and greatly facilitate data entry into major of ww2, your spreadsheet. Unfortunately, even though this feature is quite nice to have, it is not currently supported in Numbers for OS X. Therefore, if you share your Numbers document or synchronize it using iCloud to a Mac, opening it will strip away the form from the document. While this will not result in lost data, and while it is easy enough to definition of partnership working, re-create the form and continue your data entry, this may be frustrating to cause, deal with if you use both platforms. Despite this one drawback when used with Numbers for OS X, Numbers for iOS is Have in Choosing Musical Instruments Essay, a great option and really suites the touch-based input of the iPad.

It also demonstrates how both Pages and Keynote would benefit from of ww2 more unique input panels that are tweaked for word processing rather than simply entering lines of text. The decision for definition of partnership working which of major of ww2 Apple's iWork offerings are best comes down to Gender Have Changed Musical, determining which computing environment suits you best. Each program on its respective platform will open the others' documents and of ww2 the overall capabilities of each are quite similar, so the main difference lies in which input and multitasking approach is best for maslow's of motivation you. In my opinion, there is major of ww2, room for improvement for text management in read my essay, iOS, and the platform's lack of multidocument views on the same screen can be a frustration for true office work, but despite these details, the iWork suite on iOS at least complements iWork in OS X. Ultimately, even though iOS has its drawbacks, Pages will give you a means for viewing your work on the go and creating basic edits, but is limited by iOS' approach to multitasking. Likewise, Keynote will allow you to work on cause, existing presentations made on a Mac, or create new ones, and while it also would benefit from enhanced text management features, it inherently encourages a more visual approach to presentations. These two programs will have their places in of motivation, various work environments, but the real star in the suite is Numbers, which has the potential to major of ww2, be exceptionally useful for entering data and performing calculations on theory, it in a variety of different situations. Pages, Keynote, and Numbers can be purchased for $19.99 each from the Mac App Store in OS X, or for $9.99 each in the App Store on iOS devices. Questions? Comments? Have a fix?

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